7 Steps to Successfully Sell Your Idea to a Company

Selling an idea to a company can be both exciting and challenging, especially for students who have just finished high school in the USA and are exploring alternative paths instead of going to college.

In this article, we will delve into critical aspects such as identifying areas of value within your product’s market, as well as developing a compelling pitch that highlights its unique features.

Selling an Idea to a Company

Identify Areas of Value

When it comes to identifying areas of value, it is important to understand the company’s products, services, and mission statement.

This will help you determine where your idea could add value and make a difference.

It is also essential to establish ownership of any intellectual property related to your idea.

To do this, create a sell sheet that outlines the product’s market potential, business model, and filed or pending patents.

If possible, conduct a preliminary patent search for large companies that may have similar ideas or products already in the production process.

Once you have established ownership over your great idea, consider researching the unit sale price versus the wholesale price, as well as what licensing agreements are available if applicable.

By researching the unit sale price versus the wholesale price and licensing agreements, you can ascertain how much potential profit your product could generate to make it attractive for investors or buyers.

Finally, protect yourself by filing for provisional patent protection before making any public announcements about your invention, so no one else can claim it first.

According to HBR, once you’ve identified where your idea can have the most impact, compile data on similar solutions.

Having done the required research, you can demonstrate a strong justification for why your concept should be invested in or bought from you.

Develop a Pitch

Creating a compelling pitch is essential for any business venture. It should be clear and concise, yet detailed enough to explain the idea and how it will benefit the company.

Identify the value that your product or service can offer in comparison to similar products already on the market.

Consider researching similar products in order to understand their success rate and pinpoint areas for improvement that could make your own product stand out from competitors.

Make sure you establish ownership by filing patents if necessary; this is especially important when pitching large companies, who may have legal teams reviewing your proposal before signing off on anything.

A preliminary patent search can help determine whether or not someone else has already patented something similar so that you don’t waste time pursuing an idea with no potential payoff.

If possible, obtain a “patent pending” status prior to submitting your proposal, as this provides additional assurance that the intellectual property belongs solely to you or your company (if applicable).

Finally, be confident. You have a great idea; now it’s time to show them why it matters and how much each unit sold could potentially bring in at a wholesale price.

Don’t forget: Persistence pays off – follow up often until either party reaches an agreement or determines there isn’t one available at this time.

Key Takeaway: To craft a successful pitch, research the market and identify your product’s unique value proposition. Secure ownership of intellectual property by filing patents as needed; then create a sell sheet outlining features, benefits, target audience & pricing model. Be confident – persistence is key.

Suggested reading: collegealt.com/entrepreneurship-funding

Research the Company

Conducting thorough research on a company you are pitching to is crucial before approaching them with your innovative idea. 

This entails understanding the intellectual property landscape, ownership of your product, market analysis, business model, filed patents, and production process for the item you are proposing.

In addition, if you’re dealing with a larger company, they may have already conducted preliminary patent searches or even be in the process of filing for patent pending status on similar products.

Therefore, it’s essential to ensure that you have a clear understanding of potential contractual or other legal ramifications to evaluate the feasibility of launching a product.

Having a precise assessment of these factors will help you protect yourself from potential liabilities in the future and provide an accurate picture of the resources required to make the product a success, such as projected unit sales at wholesale prices and cash flow.

If you’re an investor with unique and innovative ideas, it’s important to approach a consulting business with the right knowledge and preparation.

Researching how great ideas become successful products within a particular industry can provide you with valuable insights into best practices that may give you an edge when presenting your pitch.

As you navigate the application process for your business idea, it’s important to understand all relevant laws, such as copyright protection, trademarks, and non-disclosure agreements.

Ensure that all documentation is properly filed and documented at each step to protect yourself legally should any disputes arise later down the line.

two women in front of a erase board

Identifying the Right Contact

Identifying the appropriate contact within a company is essential when presenting a business or app idea.

Find out who the key decision-makers are, to ensure your message is communicated effectively. You can do this by spending time on the company’s LinkedIn page or researching public records.

Begin by examining the management structure of the organization to identify the relevant decision-makers who can potentially greenlight your proposal.

When researching a potential contact, consider their background and expertise in relation to your business or app idea.

Does the person have knowledge of intellectual property law, marketing, or sales? These questions will assist you in determining whether this individual is the appropriate fit for your objectives.

Moreover, it is advantageous to review any filed patents or pending applications related to similar business or app ideas, as this will aid in identifying potential opportunities for collaboration or licensing agreements between companies.

In case you’re planning on investing some extra cash into a consulting business, it is recommended that you hire a patent lawyer.

These professionals have a wealth of knowledge in intellectual property law and can provide valuable insights regarding the legal aspects of filing for a patent.

Lastly, if you’re considering investing in real estate, remember to research the property’s zoning laws and obtain any necessary permits before making any commitments.

Key Takeaway: Doing your due diligence is essential when pitching an idea to a company, so identify the relevant decision-makers and get clued up on their background. It’s also wise to check out any existing patents or applications related to similar products or services as yours before filing for one yourself – better safe than sorry.

Suggested reading: Online Business Ideas for Teenagers

Protecting Your Idea

It is widely accepted that a great idea can serve as the foundation for a successful enterprise.

However, before presenting your concept to potential investors or launching it into the market, it is crucial to secure ownership of the intellectual property (IP) associated with it.

Protecting your IP can ensure that you receive proper recognition and compensation for any products or services that stem from your idea.

You can safeguard your concept by utilizing various methods such as patenting, trademark registration, copyright protection, or maintaining trade secrets.

For instance, if you have a game idea or online product that you wish to bring to market, you can apply for a patent to prevent competitors from copying your invention.

However, it is important to conduct a preliminary patent search beforehand to ensure that your idea is original and has not already been patented by other companies.

According to Bond Collective, family and friends are a great first resource for testing your idea on a theoretical level.

During this time, you can request “patent pending” status, which grants you time to market your product without fear of infringement by others.

Moreover, protecting your IP is not limited to just applied assistants or consumer products, but extends to a wide range of sectors, including the gaming industry.

In fact, many game developers file for copyright protection for their game ideas and other creative assets.

Before presenting your list of companies with your idea, it is important to secure your IP rights to prevent others from profiting from your hard work.

Key Takeaway: It’s essential to protect your IP before pitching an idea to large companies. A preliminary patent search should be done and a patent application filed with the US Patent Office, which typically takes 18-24 months for review and approval; you can also request ‘patent pending’ status during this period so you can get cracking on marketing your product without fear of infringement.

Follow Up

Subsequent contact is essential when proposing an idea. After you’ve presented your idea, thank the company for their time, and be sure to address any additional questions they may have about your idea.

Offer a summary of the marketability and advantages of your offering, along with its key characteristics, by providing them with a sales sheet.

If you haven’t already established ownership over your intellectual property, make sure to do so before presenting it.

A preliminary patent search can help you determine if someone else has already filed patents related to your invention.

If not, consider filing for a provisional patent pending status until you can file for full protection under US law.

You should also research the production process required in order to manufacture and distribute your product or service on a large-scale basis.

Investigate potential collaborations with other businesses that could be interested in producing or delivering items comparable to yours, as this may offer new expansion prospects later on.

Finally, take some time to review all relevant business models associated with selling products like yours – how many units will need to be sold in order to break even?

What is the estimated wholesale price per unit? How much revenue can realistically be expected from each sale?

Key Takeaway: It’s important to follow up after presenting your idea, protecting intellectual property, and researching production processes. Additionally, review business models associated with selling products like yours in order to ensure you are ready for negotiations when the time comes – ‘a stitch in time saves nine.

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Be Persistent

To successfully present your original idea to a potential buyer, persistence is essential. It’s important to maintain a constant effort in safeguarding your product idea and asserting your possession of it.

Before reaching out to a wide range of companies, it’s crucial to have a well-developed pitch and to conduct thorough research on the prospective idea buyer.

Identifying the right contact person is also important to ensure that your presentation reaches the right audience.

To increase the chances of success, it’s also important to prepare a comprehensive sell sheet that outlines all aspects of your physical product, including its market position, business model, and production process.

In addition, it’s crucial to consider licensing agreements if applicable.

These agreements help ensure that all parties involved are clear on who owns what rights and how much money each unit sold would generate at wholesale price.

By remaining persistent and taking the necessary steps to protect and present your product idea, you can increase the likelihood of success in finding the right buyer for your original concept.

Key Takeaway: To ensure your great idea is safe and secure, it’s essential to stay on top of the game by being prepared with a well-thought out pitch, doing research on the company you’re pitching to, identifying key contacts and filing patents if applicable. To sweeten the deal even further consider signing licensing agreements so everyone knows who owns what rights as well as how much money each unit sold will bring in at wholesale price.

Empty conference room


The key to successfully selling an idea to a company is persistence and preparation.

Researching the company, identifying areas of value in your pitch, finding the right contact person, and protecting your idea are all important steps that will help you make a compelling case for why they should invest in it.

With hard work and dedication, you can increase your chances of success when selling an idea to a company.

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